FLORA
Feb 2024 - presentFLORA is a new interface for AI creativity that is built for creative professionals to have creative control. Our node-based orchestration layer allows creatives to build and automate their creative workflows.
We are building a generative media engine, a creative software that operates itself.
I started FLORA because I realized that current AI creative tools are built by non-creatives for non-creatives to feel creative. Through building my own TINTED MIRROR real-time AI installation projects, I realized that there were very powerful creative possibilities with AI but they were out of reach for non-technical creatives.
The north star of FLORA is similar to that of my TINTED MIRROR art project - to make it possible for anyone to speak beauty into existence, and to do so with a high degree of creative control.
Instead of having creatives learn creative software, we give them the tools to build their own creative system.
Since starting in February 2024, we have raised capital from top investors such as Long Journey Ventures, a16z Games, Menlo Ventures, and angels at Midjourney, Pika, Stability, and more.